What Is Entrepreneurial Creativity? Entrepreneurial creativity is about coming up with innovative ideas and turning them into value-creating profitable business activities.
Entrepreneurial creativity =
creativity × entrepreneurial action. Creativity is not about inventing something totally new, it is about making new – synergistic! – connections. The Power of Your Cross-Functional Expertise Your mind can accept only those ideas that have a frame of reference with your existing knowledge. It rejects everything else. If your knowledge is functionally focused, you'll be open to new ideas related to your functional expertise only and will miss all other learning and innovation opportunities.
If you develop a broad cross-functional expertise, no new idea will be wasted. It will immediately connect with the existing knowledge and will inspire you, energize you, and encourage your entrepreneurial creativity. The broader your net, the more fish you can catch.
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